Archive

Skill: Search Engine Optimization (SEO)

Blog for ATTIC Relaunched Using Next.js

Several years ago we launched a simple WordPress-based blog for ATTIC, a tool to help people shop local from small businesses. (See also our ATTIC case study.) We've developed upwards of 100 WordPress-based websites for both simple and large, complex sites, so choosing it as our platform was an easy decision at the time. But […]

ATTIC City (beta) Released: Philadelphia and Boston

The popular furniture and home decor search engine, ATTIC, has been released as a beta version in two new cities: Philadelphia and Boston. The new version is expanded to include new cities and neighborhoods in two important vintage furniture markets. The Philadelphia site will include midcentury furniture stores, antique dealers and similar in Philly proper, […]

Launched: Broader, Bolder Approach to Education

Launched the fully re-designed and re-developed BBA website built on a state of the art WordPress CMS using Twitter Bootstrap supported by Roots Sage. Worked with the client to transform their information architecture to reflect a new phase in the organization's life with new goals and new resource offerings. Developed a custom WordPress theme using […]

Configure and Format WordPress Salient Nectar Theme

Enabled the blog feature on a client's WordPress site that previously used only the Pages content type. Set the blog posts to appear on a custom page and URL; created a custom theme for new blog page; formatted the theme to improve the appearance of the archive and indiividual posts; and set configuration options for […]

Mobile Friendly, Responsive WordPress Theme Upgrade

Working on an upgrade to the theme for Four Brother Carpentry's WordPress website. The DC-based design and build firm had a custom WordPress theme developed for them by a third-party company several years ago. The site was only designed for desktop viewing. To help ensure they don't lose traction on Google search results, since Google […]

Launched: Scimergent.com

From concept to design to live website in 5 business days! The site isn't massive, but the job entailed designing the company's logo in addition to Scimergent's website. The site features a custom homepage animation; a CMS for content editing and easy access to the site's internship applications; a Twitter Bootstrap foundation. Mobile-optimized, responsive version […]

Website Marketing and Usage Analysis of VillaHippoCampo

Performed an analysis on the website usage statistics (analytics) for VillaHippoCampo, paying special attention to bounce rates and exit pages provided by Google Analytics to identify areas for improvement. Also conducted a content analysis to identify potential search engine optimization opportunities. Finally, reviewed the site's placement in Google search results relative to competitors and provided the […]

Incorporating Google Webmaster Central’s New Metrics

Tweaked the custom web analytics dashboard that I deliver to my clients each month to take advantage of some recently added metrics in Google Webmaster Central (formerly Google Webmaster Tools).  Specifically, the dashboard now includes the number of unique domains that link to the client's site, as well as the total number of inbound links […]

Performed SEO Site Analysis

Performed a search engine optimization analysis of a website for a client. Reviewed fundamentals such as page titles, header text, and keyword usage.  Prepared and delivered a 5 page memo with an explanation of SEO, the analysis, and a series of recommendations to improve their site's performance. Where appropriate, I also provided recommendations to help […]

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