Archive
Performed a search engine optimization analysis of a website for a client. Reviewed fundamentals such as page titles, header text, and keyword usage. Prepared and delivered a 5 page memo with an explanation of SEO, the analysis, and a series of recommendations to improve their site's performance. Where appropriate, I also provided recommendations to help […]
Developed and led a 1 hour training session on Google Analytics for the content staff of a state government website. The session included some basics of Google Analytics, but also some more advanced path (navigation summary) and multidimensional (segments and filters) analysis. It was designed to help the staff members begin to assess the effectiveness […]
Served as the technical advisor during a usability session with real world users for a new online data collection system.