Archive
Began the discovery process for my new information architecture gig with the National WIC Association (NWA) — Provided the discovery survey for NWA staff and analyzed the responses. At the project kickoff meeting, I presented to NWA's staff about the findings, as well as additional information learned from an analysis of their website analytics and […]
Designed a collection of website promotion badges for FindYouthInfo.gov and BullyingInfo.org. Also produced the necessary code so that webmasters can easily add the badges to their websites. The code includes Google Analytics tracking parameters to help monitor the success of this promotional campaign. UPDATE: View the Case Study
Tweaked the custom web analytics dashboard that I deliver to my clients each month to take advantage of some recently added metrics in Google Webmaster Central (formerly Google Webmaster Tools). Specifically, the dashboard now includes the number of unique domains that link to the client's site, as well as the total number of inbound links […]
I finally rolled out a new version of my content/events management system, which I now call CMSense. The update includes more than 100 functional, usability, and security enhancements. The new interface utilizes modest jQuery animations and Ajax. A ton of changes were made under the hood too, making developer customization super simple. Here's just a […]
I'm redesiging the dashboard of my CMS so that after login, the user is immediately presented with real-time stats and analytics from their website. I'm also allowing the user to select a month from the previous year to see the same stats. Provided statistics on the dashboard include number of visits, new visits, number of […]
Performed a search engine optimization analysis of a website for a client. Reviewed fundamentals such as page titles, header text, and keyword usage. Prepared and delivered a 5 page memo with an explanation of SEO, the analysis, and a series of recommendations to improve their site's performance. Where appropriate, I also provided recommendations to help […]
Developed and led a 1 hour training session on Google Analytics for the content staff of a state government website. The session included some basics of Google Analytics, but also some more advanced path (navigation summary) and multidimensional (segments and filters) analysis. It was designed to help the staff members begin to assess the effectiveness […]
Integrated AddThis metrics to the custom website analytics reports that I provide to clients each month.
Prepared a client memo explaining the pageview and visitor differences between their Google Analytics and WebTrends statistics.
Produced custom website analytics (statistics) reports for two customer websites that they are going to submit to their Federal agency funders. The reports featured data from Google Analytics and iContact’s email application.